A lot has happened over the weekend, and I have three cool things to share.
One of my favorite SEO folks is Jerry West. He’s so creative and smart, and I love to read his blog. If you’re not a subscriber and are interested in SEO, it’s a MUST, right?
Today, Jerry Made a post about the impact of the Google Super Bowl ad, and the technique is so simple, it will knock your socks off. Go here to check it out: http://blog.seorevolution.com/2010/02/08/emotional-ads-always-win/
Next, have you been watching Andy Jenkins’ Video Boss videos? Aw come on, people! If you haven’t, you’re brain dead. LOL.
Seriously, Andy is a genius with video. No wonder, he’s a pro that worked on TV and film in a former life and won awards for it. So, he’s back to show us how to use video in our marketing, and let me tell you… these videos aren’t salesy. We’re not even sure what his offer is yet, but let me tell you… if this is the free stuff? Imagine. continue reading »
At Overcome Everything I work with some of the smartest people in the world of Internet marketing, and it’s an honor just to be part of that team. Each of the members of the staff are brilliant in their own ways, but I have to say that Kyle Battis, our marketing and affiliate manager, isn’t just a great guy, he’s really, really smart about marketing and I learn from him every single day. You should check out his stuff: Easy Traffic Steps (with Tellman and Mike Purvis) and My First Teleseminar are two of his products, and both are awesome!
But I’m not writing this to sell you his products (though if you buy them, of course I get some dough).
I’m writing to tell you about this really cool list that Kyle turned me on to. If you’ve been around the IM beat a while, you have undoubtedly heard of Marketing Sherpa, right? It’s an awesome site, so if you haven’t been there and want to learn some really, really cool stuff… go to http://MarketingSherpa.com and check it out.
Anne Holland, one of the founders of Marketing Sherpa, created another cool site and the list I mentioned above… continue reading »
Woot! If you’ve been hesitant about using Google Analytics or if you’re used to using this incredibly powerful tracking tool… I have a surprise for you. I didn’t create it, and actually found it in this great article by Mark Thompson over at SearchNewz, entitled “Plugins And Hacks For Google Analytics”
As part of the article, Thompson revealed the Google Analytics Cheat Sheet, a creation of Ian Lurie with Conversation Marketing. Get it yourself for free just by clicking on the link.
- It helps you to set up your Analytics tracking on your pages, even if your site spans multiple domains.
- It gives you a roadmap to link tragging.
- It shows you how to add filters.
- It helps you to set goals so that you can track every part of your sales funnel.
- You can track 404 errors with their trick
- And there are links to some “Seriously Nerdy Ninja Tricks”
Pretty cool. If you’re interested in improving your marketing and your SEO, this could be a huge help, even if you think you have Analytics really covered.
Heh… There’s always more you can do, right?
Do you Squidoo? And if you do… Are you a marketer doing Squidoo? If so, you need to know that Squidoo has decided that they don’t like marketers. At least, that’s how it seems to me.
Here’s an email I got yesterday:
Dear Squidoo lensmaster:
During the Summer of 2009 we publicly updated our anti-spam policies to disallow the creation and hosting of certain topics on our site.
==WHY THIS EMAIL?==
You’re getting this email because one or more of your lenses have been determined to be on these SquidDon’t topics. We’re sure you’re a goodguy and doing no harm! But alas, such categories have demonstrated such an overwhelming attraction to spammers or tricksters that we’re not able to support lenses on them at all–even if the quality of the lens is high.
Un-frickin’-believable.
The lenses in question were both Overcome Everything lenses, and they’re just solid content. One is all about list building. It has articles, videos, and I don’t even think there’s a link back to the ListBuilding Club on that lens. The videos have the link in them. But there’s absolutely NOTHING spammy. You can judge for yourself: http://www.squidoo.com/listbuildingwarrior continue reading »
Did you know that approximately 20 hours of video are uploaded to YouTube every MINUTE? Think about it… That’s a LOT of video. Talk about breaking the Web, eh? If anything can do it, video can. But that’s highly doubtful. And video is becoming the most popular form of surfing. From ten to ninety-seven, everyone seems to really love YouTube. When there’s nothing to do, or when you’re in a bad mood, finding some hilarious stuff on the site certainly changes your daily picture.
Remember, Americans love TV, and YouTube and video sites like it, have definitely changed the way we see the Web.
But how do you optimize video for search? Spiders can’t parse video yet, right? So, what can you do?
It’s basically the same as it would be for any web page. Have a KILLER title and description. That’s number one. Your title can be based on something that already gets a lot of views on YouTube or something you make up, but it should definitely have a keyword in it that people are searching for. And the title shouldn’t be too long. Remember that Google only shows 65 characters in your SERPs listing, so keeping your video title to 65 characters or less is a good rule of thumb. continue reading »
Image: Simon Howden / FreeDigitalPhotos.net
How many times has a search spider visited your blog to find something missing or in the wrong place? This can happen if you somehow lose content, delete content on purpose, or move your blog. The search engine spiders will continue to look for old pages, and when they find them missing, they don’t much like it.
What to do?
Add a simple plugin to your blog called “Redirection,” which will help you to create permanent 301 redirects to the right pages or redirect the spider to another page entirely or at random.
But how do you know which pages are causing issues?
Look in your Google Webmaster Tools account, under “Diagnostic,” and then, “crawl errors.” Get the list of pages that spiders aren’t finding and add them to the
redirect page. You’ll find this in Tools/Redirection after you install the plugin. Then, take the bad pages, and redirect them to either the “right” post
or to a random page and the spiders will happily go on their merry way.
If you don’t work on this, it will look like you’re a crummy webmaster and you may never get that precious page rank. Who cares? Well… you shouldn’t care
too much about page rank, but you do want your pages to show up in the SERPs, so having missing pages is definitely a factor.
Take care of the spiders and they’ll take care of you.
So, please forgive for not posting yesterday. I had to buy a new computer and of course, it was Windows 7. Guess what? NONE of my old peripherals work with it, so the new computer expense doubled. Had to get a new web cam, a new router, a new wireless adapater for another desktop, and a new printer/scanner/copier, since none of my old stuff has updated drivers or will work. Oh well… they were ol
d, and it’s time for upgrades, but… Sheesh! Last night, I found out that my DSL router won’t work either, so Verizon is kindly giving me one free. They should. I’ve been paying them for 8 or 9 years now. 
Anyway, I’m here to talk to the chefs in the audience… those of you who love to cook.
I’m not a big chef, and in fact, no longer do any of the cooking for the family, except for special occasions. After 18 years of it and since my husband retired, he said no sense in me doing it anymore, since I”m the one working and he’s not. Well, he works on his own projects, but he doesn’t have a 9 – 5, so it’s pretty sweet. I mean, he’s awesome and I have no idea, after 40 years together (I was a toddler, really… yeah. That’s it. ACtually, I was 16 when we met), what in the world I’d do without him.
So, he’s kind of new to the cooking thang. He did some in the past, but was never really THAT into it, you know? Well… along comes the Internet and it’s making cooking easier for all of the people who cook day in, day out for a family. continue reading »
